We were asked to create the brand for Israel’s first BREWSTILLERY, literally from the ground up. We built their story, name, product names and VISUAL & VERBAL IDENTITY before executing it across packaging, merchandise, posm, digital and ultimately their destination home.
We balanced their ISRAELI PROVENANCE,the founders’ PLAYFULNESS and the global aesthetic of craft drinks to create Shevet’s first release of ‘colourful & characterful’ beers. “HOP ON” now, with recent interest from US distributors, this brand is going places.
Brand strategy
Brand identity
Packaging
Key visuals
Comms
Structural design
Brand creation
Naming
Tone of voice
Digital & social
Motion
Barware & Merch
Visual merchandising
Limited editions
Gifting
5,000+ LITRES PER MONTH
100+ NEW LISTINGS
U.S. EXPORT DEAL BEING NEGOTIATED
“Butterfly Cannon are truly part of our Shevet tribe of colourful characters! The strong visual identity, story-telling and tribal community that Butterfly Cannon have built into our brand from the start gives added value to our customers, and a higher return on our investment. We couldn’t have done it without them!”
Neil Wasserman
Co-Founder SHEVET BREWING & DISTILLING CO.
