With consumers rejecting rigid ideas about social class and etiquette and a desire for more informal and accessible luxury experiences, Möet & Chandon were seeing a drop in sales of ‘by-the-glass’ champagne whilst prosecco took up the charge.

Inspired by the fact champagne was historically presented in stemless glasses resting over ice, we injected some much needed contemporaneity, personality and informality; with a PLAYFUL PRESENTATION of a stemless glass casually nestled in an ice-chilled copper pebble. Dramatic, fun, and memorable. The PEBBLE SERVE was born.