Don Julio approached us to create a ‘capsule collection’ of on-trade VISIBILITY ITEMS for their prestigious 1942 expression, in order to stand out within the all-important NIGHT-TIME moment.

Our designs for the illuminated BOTTLE SERVE glorifier and ice bucket both took inspiration from the characteristic pointed leaves of the blue agave plant used to create the 1942 liquid, creating a BOLD BUT AUTHENTIC visual language as memorable as the iconic 1942 bottle they hero. To complement these two items, taking cues from the use of #1942 on social media and as a bar call, we created attention-grabbing, oversized illuminated 1942 numbers for maximum shareablity.