What We Do

We are the indie creative agency that makes brands aspirational.

We do this for brands that want more than just a transactional relationship with their audience, whether there’s a legacy to protect, or a blank slate to fill.

Our creatively mighty team works across the marketing mix, from brand to packaging to digital activation to campaign ideation and beyond. After all, we live in a complex world. And we know the value of a partner who not only sees the bigger picture, but can navigate it with you from start to finish.

How We Think

In the age of slop, original thinking is everything. Through a combination of talent, tech and cultural instinct, we approach every brief as a one-of-one, because it is. Built on years of experience, informed by proven strategic principles, but never limited by formula. No copy paste. Just insight-led, fresh-out-of-the-box thinking.

How We Do

Creativity is our love language. From the Big Idea to a retail display, you’ll get care and craft in every channel and touchpoint. Our multidisciplinary team brings energy and commitment to every brief and every brand, because your success is our success.

How You'll Feel

Good work delivers. And we're proud to have delivered really good work for our clients since 2010. Whether you feel it in sales, awards, PR, brand equity or another metric, we'll make you feel good about working with us, because the work works.

Services

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Audit, Research & Insight
Brand Creation
(Re)positioning
Architectures
NPD & Innovation
Collaborations

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Brand Visual Identity
Brand World
Guidelines
Art Direction
Tone of Voice
Naming

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Graphic Design
3D / Structural Design
Sustainability
Proofing & Prototyping
Innovation
Supply Chain

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Content Strategy
Content Creation
Motion Design
Website Design
Emerging Tech

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Campaign Ideation

Integrated Campaigns
Messaging
Scriptwriting
Print & Digital
Broadcast

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Retail Activation
Brand Activation
Visual Merchandising
Travel Retail
Brand Merch

Sectors

Food&Beverages

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Partners

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Thanks to Butterfly Cannon's contributions, Monte Rosso Estate is poised to become an icon that transcends trends and will be here for generations to come.

Diego del PinoEstate Director, Monte Rosso

The new identity Butterfly Cannon created for us pays tribute to the achievements and individual character of our schools, whilst embodying our shared future together.

Avril Tooley Director of Marketing & Communications, Habs Schools

Butterfly Cannon turned our vision for Smiling Wolf into a bold, uncompromising brand that perfectly captures the essence of our ground-breaking alcohol-free spirits.

Hamilton LoweFounder, Smiling Wolf

Butterfly Cannon has been an incredible partner – they’ve taken what makes Roscato special and amplified it with energy, attitude, and cultural relevance.

Jeffrey SchillerSVP Wine and Spirits, Palm Bay International

Butterfly Cannon has truly transformed Grand Marnier. Their stunning work respects our heritage whilst giving us a fresh, modern edge that resonates beautifully with today's luxury consumer.

Pier Paolo CatucciGlobal Marketing Manager, Grand Marnier

Butterfly Cannon have perfectly captured what the Browery is all about - real people and real connections. Our brand is now fully realised but stays true to us and the sisterhood we have built.

Amira & RadaFounding Sisters, The Browery

Butterfly Cannon's exquisite work on Godawan reflects not only the region’s craftsmanship and ingenuity, but also the commitment to sustainability and preservation of the land it comes from.

Vikram DamodaranChief Innovation Officer, Diageo India