There is POWER IN BEAUTY. It grabs attention. It fascinates. It connects. It drives devotion. It is something we all ASPIRE to. It is far from superficial. In fact, it is the most effective way to get consumers to invite a brand into their lives and then, keep it there. So, if you want a consumer to understand your ASPIRATIONAL story, then let us tell it BEAUTIFULLY for you.

SERVICES

STRATEGY

Research & insight
Brand audits
Workshops
Brand positioning
Brand architecture
Design strategy
NPD & innovation

IDENTITY

Brand identity
Brand world
Guidelines
Toolkits
Art direction
Naming
Tone of voice

PACKAGING

Graphic design
Structural design
Sustainability
Collaborations
Prototyping
Innovation
Ltd editions & gifting

DIGITAL

3D visualisation

Photography
Motion graphics
Brand films
Websites
Social media

ACTIVATION

Campaigns
Environments
Visual merchandising
Travel retail design

Trade advocacy
Barware
Serve rituals
Brand merch

SUSTAINABLE LUXURY feels like an oxymoron, promising more whilst utilising less. That is why, to help our clients and our creatives, we developed our CONSCIOUS DESIGN™ process to resolve this seeming contradiction.

A simple set of steps based around a highly visual CLIMATIC TABLE™, where we have identified the 28 SUSTAINABLE DESIGN ELEMENTS that must be creatively and commercially interrogated to ensure the most beautiful solution.

We always start with the brand and its story to help us contextualise how we determine and prioritise our sustainability focus, building the SUSTAINABLE STRATEGY. We then work through each element, selecting and expanding the ones that fit our strategy, deliver maximum impact, motivate our consumers, are commercially viable and work within our timelines.

Our scope includes such diversity as looking at by-products within the manufacturing, through to optimising the packaging portfolio to minimise the carbon footprint, and even, the on-pack communication that helps the consumers play their part. It provides the SUSTAINABILITY ROADMAP for our creative brief, ensuring we deliver a truly CONSCIOUS DESIGN™.

Download

Recognition

2024

D&AD Awards - Limited Edition, Wood Pencil D&AD Awards - Structural Packaging, Wood Pencil Pentawards - Design With Purpose, Gold Award Pentawards - Limited Edition, Gold Award Pentawards - Casks, Cases & Glorifiers, Gold Award Pentawards - Limited Edition, Silver Award Pentawards - Fine Wines & Champagnes, Bronze Award Pentawards - Spirits Collection, Nominee FAB Awards – Packaging, Silver Award Transform Awards Europe – Best Use Of Packaging, Gold Award Graphis Design Awards – Packaging, Gold Award International Spirits Challenge - Design, Gold Award Transform Awards Asia - Best Use Of Packaging, Gold Award Transform Awards Asia - Best New Brand Within An Existing Portfolio, Gold Award Harpers Design Awards - Limited Edition, Silver Award Harpers Design Awards - Brand Redesign, Silver Award Harpers Design Awards - Brand Redesign, Bronze Award Fedrigoni TOP Awards - Label Design, Nominated Fedrigoni TOP Awards - Packaging Design, Nominated Transform Awards Europe – Best Development Of A New Brand, Nominated Transform Awards Europe – Best Use Of A Visual Property, Nominated

2023

FAB Awards – Packaging, Gold Award FAB Awards – Ethical Design, Silver Award Pentawards – Connected Packaging, Gold Award Pentawards – Best Collaboration, Gold Award Pentawards – Design Performance, Silver Award Pentawards – Best Collaboration, Bronze Award Pentawards – Tea & Coffee, Nominee Pentawards – Point Of Sale And Merchandising, Shortlisted Pentawards – Cocktails, Nominee Marketers Excellence Awards – Branding, Gold Award Marketers Excellence Awards – Packaging, Gold Award Marketers Excellence Awards – Branding, Silver Award Marketers Excellence Awards – Visual Identity, Bronze Award International Spirits Challenge - Design, Silver Award International Spirits Challenge - Design, Bronze Award Creativepool Annual – Packaging, Bronze Award Creativepool Annual – Effectiveness, Bronze Award Creativepool Annual – People's Choice Award Graphis Design Awards – Logo, Silver Award Graphis Design Awards – Food & Beverage, Silver Award Graphis Design Awards – Packaging, Silver Award Kyrooius Design Awards – Packaging, Baby Blue Award Kyrooius Design Awards – Luxury Packaging, Baby Blue Award Harpers Design Awards – Best Established Product Harpers Design Awards – Vodka, Silver Award Harpers Design Awards – Cocktails, Silver Award Harpers Design Awards – Non-alcoholic, Silver Award Harpers Design Awards – World Whisky, Silver Award Harpers Design Awards – Scotch Whisky, Silver Award Harpers Design Awards – Limited Edition, Bronze Award

2022

Transform Awards – Brand Identity, Bronze Award International Spirits Challenge – Bronze Award International Spirits Challenge – Bronze Award International Beer Challenge – Silver Award Pentawards – Sustainable Design, Silver Award Transform Awards – Best Use Packaging, Silver Award Transform Awards – Brand Evolution, Bronze Award

2021

Pentawards – Luxury Spirits, Silver Award Pentawards – Tea & Coffee, Bronze Award FAB Awards – Packaging Design, Silver Award FAB Awards – Packaging Design, Silver Award International Spirits Challenge – Design & Packaging, Gold Award International Spirits Challenge – Design & Packaging, Silver Award International Spirits Challenge – Design & Packaging, Silver Award

2020

DBA (Design Business Association), Design Effectiveness Award FAB Awards – Brand Identity, Silver Award FAB Awards – Sustainability, Silver Award D&AD Awards – Sustainable Packaging, Shortlisted Pentawards – Home Interior, Silver Award Pentawards – Limited Edition, Bronze Award Pentawards – Brand Identity, Bronze Award

2019

Pentawards – Luxury Design, Gold Award Pentawards – Brand Identity, Bronze Award D&AD Awards – Brand Identity FAB Awards – Brand Identity, Gold Award FAB Awards – Design Effectiveness, Silver Award The Drum Awards – Brand Design, Finalist Design Week Awards – 3D Packaging Design, Finalist

2018

The Luxury Packaging Awards – Design Agency Of The Year The Luxury Packaging Awards – Best Drinks Packaging, Gold Award The Spirits Business – Design & Packaging, Gold Award The Spirits Business – Gold Award

KIND WORDS

“The folks at Butterfly Cannon completely get me and my love for hosting and have brought this to life in a stunning design to usher in an exciting new era for Whoopi Prosecco.”

Whoopi Goldberg Founder WHOOPI PROSECCO

“Butterfly Cannon’s experience in creating cultural brands was key in our decision to partner with them. They did not disappoint – their brand and packaging designs for our ELLE Café range, have the perfect blend of ELLE’s playfully chic character with quality coffee credentials we needed.”

Tal Halabi Owner & Founder ELLE CAFÉ

“Butterfly Cannon understood what makes Divine so special and their creative skills really captured the essence of ‘Do Dessert Differently,’ turning it into a reality that’s as visually stunning as it is delicious. They nailed it!”

Sophie Loveday-Davies Marketing Director DIVINE CHOCOLATE

“We’ve successfully worked with Butterfly Cannon for more than 14 years. Their designs beautifully capture the creativity and sense of wonder that went into creating our Pommard Cask Finish, ensuring its success in the competitive global travel retail market.”

Naomi Taylor Senior Brand Manager GLENMORANGIE

“With their approach of ‘powerful stories, beautifully told’, Butterfly Cannon were the perfect partner to bring Brook37 to life in all its sensorial glory. They have created a brand identity and packaging that will catch everyone’s attention through all the senses.”

Mou Dasgupta CEO & Founder BROOK37 TEA ATELIER

“Butterfly Cannon perfectly captured what The Browery is all about – real people and real connections. Our brand is now fully realised but stays true to us and the sisterhood we have built. We love everything Butterfly Cannon has created for us.”

Amira & Rada Founders THE BROWERY

“From creating the brand story to designing the brand identity, packaging and beyond, Butterfly Cannon’s exquisite work for Godawan reflects not only the region’s craftsmanship and ingenuity but also the commitment to sustainability and preservation of the land it comes from.”

Vikram Damodaran Head of Innovation DIAGEO INDIA

Projects

Brands

Studio

Journal

Hello