WHOOPI GOLDBERG needs no introduction. The life and soul of any occasion, it is only right that she has her own prosecco brand. However, the current design wasn’t living up to the Whoopi name or communicating its quality credentials. Our redesign turned it from just a prosecco brand to a premium LIFESTYLE BRAND.
Inspired by Whoopi’s love of hosting and her innate ability to bring people together, our design is a BOLD and VIBRANT interpretation of one of Whoopi’s parties, where different personalities and conversations flow together. Colours, patterns and textures meet in a layered, artistic and expressive design that is the CENTREPIECE of any celebration.
Brand redesign
Brand strategy
Brand identity
Packaging
Tone of voice
Key visuals & comms
Pentawards 2024 - Fine Wines & Champagnes
“Butterfly Cannon have transformed my brand. They completely understood me and my love for hosting and have brought this to life in a stunning design – I would absolutely recommend working with them. I am so excited to relaunch Whoopi Prosecco and share the love with everyone. This is just the start, there’s much more to come!”
Whoopi Goldberg
Founder WHOOPI PROSECCO
