Oriflame had developed Wellness Aqua Glow, a new to market, PREMIUM BEAUTY drink, to promote skin wellness through diet. We were asked to position and design the brand identity and packaging.
Our on-trend SCANDI AESTHETIC merged geometric precision with natural organic forms, in a gentle colourway printed onto natural uncoated stock, helping to position it as an aspirational and Instagrammable LIFESTYLE BRAND. Beauty for the inside out.
Brand strategy
Packaging
Brand creation
“Butterfly Cannon understood the multi-faceted nature of our brief and by getting to the heart of what the Wellness brand and our new Aqua Glow proposition stands for, have created a striking design that will help us to succeed in one of the fastest growing beauty sectors.”
Natalia Globenko
Global Brand Manager
ORIFLAME
