Irish spa and beauty brand VOYA use hand-harvested seaweed in all their LUXURY skincare. They came to us to create a seasonal gifting collection and campaign in keeping with their organic, earthy and ENVIRONMENTALLY-FRIENDLY ethos.
Our creative platform ‘A NATURAL TOUCH OF BEAUTY’ is rooted in the healing properties of seaweed and the power of touch. From this flowed the hand-painted brushstroke used across the campaign. Packaging is 100% RECYCLED / RECYCLABLE / REUSABLE in keeping with our Conscious Design™ system, with FSC certified paper that fittingly contains aquatic plant matter to help protect fragile marine areas. The recyclable reusable tins have found longevity as toy boxes, utensils holders and even plant pots.
Packaging
Key visuals & comms
Sustainability
Limited edition
“Butterfly Cannon’s deceptively simple and adaptable design is in keeping with the organic and environmentally-friendly ethos of our product and brand, whilst bringing that all important added celebration and drama for the festive season. A mark of its success was its flexibility and how it was able to extend across a range of different SKU’s and campaign materials.”
Gretta Slater
Brand Manager VOYA
