Unity is the first and only LUXURY BEAUTY product range specifically designed to be clinically safe for pregnant women. The special and NATURAL INGREDIENTS are ingeniously combined into single formulations that let mothers enjoy their beauty and keep their baby safe.
We identified a compelling BRAND STORY that clearly communicates the unique properties of the range, and brought this to life across the portfolio. The Unity positioning and name brings together the three core needs of the consumer: BEAUTY, CARE AND EFFICACY, as well as celebrating the most important union of all, that of a mother and her baby.
Brand strategy
Brand identity
Packaging
Key visuals
Naming
Tone of voice
Bronze, Pentawards 2020
Finalist, The Luxury Packaging Awards
“When I came up with the idea behind Unity Beauty Essentials, I knew I wanted to create a beautiful brand that I would be proud to display. Butterfly Cannon have certainly delivered this, but I was also impressed by how they got to the heart of the philosophy behind my product and ensured this was carried through to the brand identity and packaging.”
Parvathi Nair
Founder UNITY BEAUTY ESSENTIALS
