STOLI VODKA asked us to co-create a vibrant limited-edition release that celebrated their commitment to INCLUSIVITY and FREEDOM OF EXPRESSION, in a way that was relevant to urban millennials. We selected and commissioned Brooklyn-based graffiti artist JASON NAYLOR as our creative partner – his electric colour palette and messages of love and positivity running through his work, a perfect fit for the Stoli brand.
Working together we guided and adapted Jason’s work around inspirational words such as, ‘LOVE’, ‘PEACE’, ‘EQUALITY’ & ‘KINDNESS’, to come alive on pack and campaign activations across multiple touchpoints.
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“As always, it was an absolute pleasure to work with the wonderful Butterfly Cannon team; their work is both extraordinarily beautiful and culturally savvy. And by identifying and partnering us with Jason Naylor they have created the perfect Stoli collab!”
Guilherme Brun Global Creative & Brand Engagement Lead, Stoli® Vodka