Distil asked us to capture the true LAID-BACK SPIRITof the Caribbean for a new rum. Made to an age-old Caribbean recipe and infused with vanilla, ginger and spices, the rum needed to be grounded firmly in ‘IRIE’ ISLAND LIFE – a chilled-out feeling that everything’s ‘all right’.
So we named it after the native RED-LEG CRAB,a critter that comes to life in our makeshift rum-shack identity. Winning Butterfly Cannon a GOLD MEDAL in the Spirits Business’ Design & Packaging Awards, RedLeg is lively, warm and AUTHENTICALLY CARIBBEAN.
Brand creation
Brand strategy
Brand identity
Packaging
Key visuals
Naming & tone of voice
Digital & social content
Website
Gold, Spirits Business Design & Packaging Masters
Winner, International Spirits Award
Winner, San Francisco World Spirits Design Award
“Butterfly Cannon have done a fabulous job on our brands. The quality and finesse of the packaging has been sensational and they have nailed every brief we have given them. They are not afraid to push boundaries and create visually stunning, unique packaging. With RedLeg they have supported us with the positioning and created the story for an entirely new brand.”
Kate Alexander
Marketing Director DISTIL
