When is a Kombucha not a Kombucha? When it is created with TOTAL MASTERY and the most EXCEPTIONAL INGREDIENTS. This sparkling, fine-fermented tea was created to be enjoyed with food and to challenge the dominance of sparkling wine and champagne at the table.
Rooted in its founder’s love of PROGRESSIVE, CONTEMPORARY ART, our brand redesign for REAL balances the brand’s RAW, RADICAL AND DISRUPTIVE NATURE with the refinement of its carefully crafted products and the sophisticated world of the 60+ Michelin star restaurants in which it is now stocked.
Brand strategy
Brand identity
Packaging
Silver, Harpers Design Awards 2023
700% E-COMMERCE INCREASE
170% INCREASE IN VOLUME
NEW LISTINGS IN WAITROSE & WHOLE FOODS
“Butterfly Cannon’s exceptional work has given us a new brand identity and packaging that reflects our own unique personality, speaks to our origins and approach to life and stands us in good stead for our future innovations.”
David Begg
Founder REAL KOMBUCHA
