No7 approached us to design the packaging for their new blendable MATCH MADE Custom Blend Foundation Drops. The drops are mixed with your chosen skincare base to create a unique colour and buildable coverage, nicely tapping into the trend of beauty PERSONALISATION.
We created fresh, clean, simple packaging as a base for bold COLOUR SWATCHES to help consumers choose from a range of 25 shades. The end result is a wall of colour that showcases the DIVERSITY of the range.
“The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with Butterfly Cannon again to bring the new approach to the other franchises.”
Lara Purcell
Global Brand Director No7
