Following the success of the ANTI-AGEING range we designed, No7 briefed us to develop their biggest and most exciting launch in recent years – a CONCENTRATED anti-ageing serum designed to specifically TARGET high-wrinkle or problem areas, with 7x more Matrixyl 3000 Plus™ than their other clinically proven face serums to visibly reduces wrinkles in one week.

With such an impressive formula we felt it was important to place this product in a franchise of its own, ELEVATING it above the everyday serums as a more efficacious and performance-based product. The new PRECISION pen tube that ensures not a drop of product is wasted and we heroed it in an eye-catching iridescent pack. Giving the Laboratories franchise a premium, modern identity which communicates LUXURY SKINCARE backed by SCIENTIFIC research.