No7 is a powerhouse of cosmetic and SKINCARE INNOVATIONS, but the category was becoming crowded with vigorous new products and brands. No7 asked us to MODERNISE their entire range of legendary anti-ageing products, whilst better communicating their performance and technological innovations.
Applying our creative strategy, graphic design and structural capabilities to the series, we HARMONISED the different sub-ranges through a strong graphic architecture and premium colourways & finishes. Whilst SIMPLE & EFFECTIVE iconography helps consumers understand and navigate the products and their benefits.
Packaging design
Range redesign
“The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with Butterfly Cannon again to bring the new approach to the other franchises.”
Lara Purcell
Global Brand Director NO7
