Montezuma’s had recently received new investment and they wanted to RAISE THE BAR on their BRAND PRESENCE to amplify their quirky personality and attract a more urban ethical consumer. We were asked to help REFINE THEIR BRAND STORY and bring this to life through their visual identity and packaging design across their 300 sku range.
We ensured all they did was as ETHICAL & SUSTAINABLE as it could be by specifying 100% recyclable, compostable or biodegradable packaging across their entire range; the first British chocolate brand in the premium segment to do so. This Great Little British Chocolate Company makes AMMMAZING chocolate and now with a brand to match.
Brand strategy
Brand identity
Packaging
Naming
Tone of voice
Sustainability
Structural design
Motion
Digital & social
Visual merch
Finalist, D&AD Awards 2020
Winner FAB Awards 2020 - sustainability
Winner FAB Awards 2020 - branding
Bronze, World Brand design Society Awards 2022
1ST UK PREMIUM CHOCOLATE BRAND
WITH 100% RECYCLABLE / COMPOSTABLE / BIODEGRADEABLE PACKAGING
INCREASED LISTINGS
INCLUDING JOHN LEWIS PARTNERSHIP
“We’re absolutely delighted with the new brand identity and packaging that Butterfly Cannon have created for us. It has given the brand a new lease of life and the response has been incredibly positive from both the trade and consumers. The design is bright, bold and quirky, yet still premium, reflecting the brand perfectly.”
Debbie Epstein
Marketing Director MONTEZUMAS
