Johnnie Walker wanted to continue celebrating its 200 years by launching a Global Limited Edition Series. To mark such an event we wanted to go beyond the norm and LOOK FOWARD, envisioning what the next 200 years could look like for Johnnie Walker. We found, commissioned and collaborated with renowned FUTURIST and multi-disciplinary creator, Luke Halls.
Luke’s forward-thinking imagination allowed us to develop the “CITIES OF THE FUTURE 2220” interactive campaign and packaging. Creating bespoke offers for each of the key global cities, reflecting their iconic cultural status. Featuring geo-engineered, AI-EMPOWERED and physics-defying futuristic cityscapes that embody Johnnie Walker’s ‘Keep Walking’ spirit of progress.
Artist collab
Brand strategy
Sourcing of artist
Packaging
Key visuals
Comms
Motion
Gold, Fab Awards 2023 - Packaging
Gold, Pentawards 2023 - Connected Packaging
Gold, Pentawards 2023 - Best Collaboration
Silver, Harpers Design Awards 2023 - Scotch Whisky
“The idea of continued collective progress in the world really fires my imagination. That’s why thinking about how these cities might look in the future is so interesting to me. Collaborating with Butterfly Cannon to bring this glimpse of the future to life, with the same dedication to craft that the team bring to Johnnie Walker Blue Label, was tremendously exciting.”
Luke Halls
Founder LUKE HALLS STUDIO
