Hennessy asked us to create a 200th-anniversary limited-edition design for their iconic V.S.O.P Privilège. TWO CENTURIES had passed since the style we know as ‘Very Superior Old Pale’ was born. It was time to mark this historic occasion with a landmark edition.
We created a design that looks bravely to the next 200 years, whilst paying respect to the last 200. The design weaves together FUTURIST aesthetics, timeless materials and HERITAGE craft. And was a huge sales success, selling out within months of launch.
Brand strategy
Packaging
Structural design
Winner, Fab Awards 2019
Design Week Awards 2019
$1.2M SALES TARGET MET IN 3 MONTHS
10M+ VIEWS ON CHINA’S TENCENT.COM
3,000 BOTTLES SOLD IN A SINGLE DAY
“Butterfly Cannon’s thinking and design detailing cleverly weaved together a modern aesthetic with heritage elements that paid homage to Hennessy V.S.O.P Privilège’s past. The design played a key role in this pack’s sell-out success; the ambitious sales target of £1.2M was achieved within just 3 months. A huge amount of PR was created by the project, with a video showcasing the offer on China’s www.tencent.com generating 10M+ views, with over 3,000 bottles being sold on a single day.”
Philippe Stadnik
Global Group Marketing Manager
LVMH SUPER PREMIUM
