Haberdashers’ Aske’s Schools for Boys & Girls needed to communicate a NEW ERA of closer collaboration. As well as getting across their SHARED VISION & VALUES of a global perspective and broad curriculum. Everyone knew the school as ‘Habs’. So we put this at the heart of a new MASTER BRAND IDENTITY balancing tradition and gravitas with modernity and approachability.
“TOGETHER BOUNDLESS” became our rallying cry, capturing the physical and mental space that Habs pupils are given to flourish. This informed our design approach, with strong use of negative space and typography that flows off the page or screen.
Brand story
Tone of voice
Brand identity
Brand guidelines
Digital & social
Print
“With their expertise in creating aspirational brands, Butterfly Cannon were the perfect partner to embark on this momentous new chapter in the story of Haberdashers Schools. The new identity they created for us pays tribute to the past achievements and individual character of our schools, whilst embodying our aspirational ethos and shared future together.”
Avril Tooley
Director of Marketing & Culture HABERDASHER’S SCHOOLS
