Looking to create the next chapter in the Godawan story, Diageo India came to Butterfly Cannon to create the Godawan 100 Series – an ULTRA-LIMITED edition drop of 100 BOTTLES, all proceeds going towards saving the last 100 remaining Godawan birds from extinction.
Our designs for the Godawan 100 Series raise the profile of the plight of the Godawan through a tangible reminder of their EXTREME RARITY. Each bottle was meticulously HAND-ETCHED with unique illustrations of the last living Godawan birds picked out in gold. Making each of the 100 bottles a one-of-a-kind PIECE OF ART that highlights how important every single living Godawan bird is.
Brand innovation
Brand strategy
Packaging
Structural design
Sustainability
Visual merchandising
Digital & social
Key visuals
Limited edition
Gold, Transform Awards Europe 2024 - Ltd Ed
Gold, Graphis Design Awards 2024
Pentawards 2024 - Design with Purpose
Pentawards 2024 - Cases & Glorifiers
Pentawards 2024 - Ltd Ed
Kyrooius Awards 2023 - Luxury Packaging
Bronze, Harpers Design Awards 2023
₹10 MILLION TOWARDS CONSERVATION
“Butterfly Cannon has done an incredible job of bringing to life the unique proposition of the Godawan 100 Series – capturing the unique essence of Rajasthan and this remarkable limited edition artisanal single malt with the raison d’etre of conservation of an endangered species. We are proud of our partnership with them on Godawan’s continuing journey to become the global benchmark for mindful Indian luxury.”
Vikram Damodaran
Chief Innovation Officer DIAGEO INDIA