The PRIDE range is crafted from the RAREST and oldest parcels of single malt that Glenmorangie has ever produced, using original techniques handed down from the earliest days of the distillery.
The designs reflect the PERFECT MARRIAGE of distinct cask types, where each decanter communicates the unique process of distillation, maturation and cask type, each housed within an ELEGANT & LUXURIOUS display case or ‘coffret’.
Brand strategy
Brand identity
Key visuals & comms
Naming
Tone of Voice
Packaging
Structural design
Motion
Visual merchandising
Brand creation
Winner, San Francisco World Spirits Design Award
“Butterfly Cannon’s key strengths are the quality of their work, speed of response and ability to work in collaboration with the full Glenmorangie team – our NPD colleagues speak very highly of their technical knowledge. They genuinely do go the extra mile on every project to get a great result and are a pleasure to work with.”
Mike Atkinson
Marketing Manager
GLENMORANGIE
