The only farmer-owned FAIRTRADE CHOCOLATE maker in the world, Divine came to us to bring together their much-loved chocolate with the nation’s FAVOURITE DESSERTS, in a new range of decadent chocolate bars that tap into the ‘pudding effect’ – where consumers turn to small, sweet treats to brighten everyday moments.
Immersing ourselves in the lavish and nostalgic world of desserts, we put our own delicious twist on this rich inspiration. Our design intention of ‘DIVINE BUT MORE’, brings out the indulgent side of the brand for this premium offering and incapsulates the creative platform – ‘DO DESSERT DIFFERENTLY’.
Naming
Packaging Design
Brand Identity
Range Extension
“We really enjoyed the process of working with Butterfly Canon to bring our vision of the Dessert Bar range to life. Helping us to confidently stretch the brand design, they understood what makes Divine so special and their creative skills really captured the essence of ‘Do Dessert Differently,’ turning it into a reality that’s as visually stunning as it is delicious. They nailed it!”
Sophie Loveday-Davies
Marketing Director DIVINE CHOCOLATE
