The Dalmore’s core range, a.k.a the Principle Collection, required a REFRESH not a rethink. The brand was in exponential growth, with its liquids achieving great accolades and its iconic stag proudly leading the single malt scotch whisky stampede. The existing design, though distinct felt a little jaded, inconsistent between secondary & primary, and lacked the FINESSE of the liquid it housed.
We elevated the pack architecture and used contemporary, masculine design cues from outside the single malt category to bring CONSISTENCY and CONFIDENCE across the range that better reflected its category leader position.
Brand identity
Brand redesign
Range navigation
Packaging
Key visuals
“Butterfly Cannon’s sensitive redesign of our Principle Collection has given our Royal Stag the prominent showcase it deserves – whilst capitalising on Dalmore’s signature impactful minimalism. We’re confident it will help position our exceptional single malt at the top of the category.”
Sébastien Gratiot
Global Senior Brand Manager THE DALMORE
