Cîroc challenged us to revitalise the ICONIC Halo table serve in order to ignite fun, celebration and excitement. They wanted to “scream Cîroc” in both DAY AND NIGHT environments, but to achieve this whilst cutting the existing cost of goods.
The new Halo reflects the brand’s playful take on luxury with the use of BOLD, STYLISH iridescent blue chrome. The mirror finish reflects light and energy. balancing BEAUTY with FUNCTIONALITY, the crisp, flowing curves play host to an uninterrupted circle of light. These can be switched to celebration mode – multicoloured LEDs pulsing in sequence. This leaves no doubt as to who really OWNS THE NIGHT.
Brand innovation
Serve ritual
Structural design
Lighting
Gold, Popai Awards Paris 2019
Gold, Pentawards 2019
“Butterfly Cannon has gotten it right on many levels – talent, focus, process, partnership and passion. Many agencies are generalists, say they can do everything but don’t excel in anything and have a hard time keeping specialist talent – when that talent leaves, so does the agency’s capability. On the contrary, Butterfly Cannon know who they are, what they love to do and are good at, and therefore attract clients seeking specialist capability and in turn keep creatives whose passion is for designing in their area of focus. As specialists in mass luxury packaging they are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.”
Ann Chen
Design Leader DIAGEO
