Chandon is a New World wine with all the craftsmanship and quality of a champagne, and a millennial, RULE-BREAKING Californian attitude. We were asked to develop a yearly LIMITED EDITION campaign to make a splash on the east coast of America during the sparkling-wine-glugging summer season.
Together we created the ‘Hampton’s Fourth of July’ concept, and designed packaging, Point of Sale and visual merchandising. The result offered consumers an ideal way to celebrate SUMMER IN STYLE and was a finalist in The Luxury Packaging Awards and a Moet Hennessy Innovation award winner.
Packaging
Barware & merch
Commendation, The Luxury Packaging Awards
Winner, Moët Hennessy Innovation Award
SOLD OUT IN LESS THAN THREE WEEKS
“The American Summer design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming. Butterfly Cannon have again done a great job and we’re confident that next year’s design will have an even wider success!”
Morgan Robbat
Brand Director Chandon, LVMH
