Glenmorangie wanted to celebrate their Head of Whisky Creation’s combined passion for whisky and wine, through the release of three RARE WHISKIES finished in casks from the renowned wine regions of Burgundy, Bordeaux and Piedmont. They came to us to create a LUXURIOUS DESIGN for the collection that would feel at home in private sales and high-end whisky specialists.
Our designs take consumers on a journey through a vibrant, mesmerising landscape of different wood finishes; reflecting the diverse terroirs of the region and the casks that shaped the profile of the EXCEPTIONAL LIQUIDS. Inviting them to join Glenmorangie in their ‘PURSUIT OF PASSION’.
Limited edition
Graphic packaging
Structural packaging
Key visuals
POSM guidelines
Photography
“The Pursuit of Passion Wine Cask Collection reflects the artistry of our craft and the passion that drives our approach to whisky making at Glenmorangie. Butterfly Cannon has beautifully captured our vision, blending the rich story of innovation behind the Collection with a fresh design that speaks to today’s luxury consumers. We couldn’t be happier with our partnership with them.”
Naomi Taylor
Global Senior Brand Manager GLENMORANGIE
