Known for its bold flavour and striking blue bottle, breaking into the competitive U.S. MARKET required an approach as distinctive as Gunpowder Irish Gin itself. So we created ‘A Curious Irish Adventure’ – a 360° CAMPAIGN inspired by the spirit of exploration that defines both the brand and its founder, P.G. Rigney. Leveraging the gin’s far-flung botanicals, Irish heritage and signature Gunpowder Spritz serve to entice curious U.S. drinkers.
A dynamic JOURNEY-LINE MOTIF brings the adventure to life. With a striking VISUAL IDENTITY built around its signature Gunpowder blue and copy that is witty, playful, and unmistakably Irish, every touchpoint pulls consumers into the Gunpowder Gin story – CEMENTING ITS STATUS as a major player in the super-premium gin segment.
Brand strategy
Art direction
Copywriting
Brand film
Photography
Motion design
Social media
13 MILLION IMPRESSIONS ON SOCIAL
4 MILLION UNIQUE CONSUMERS REACHED IN LESS THAN 2 MONTHS
ENGAGEMENT RATE DOUBLE THE BENCHMARK FOR CATEGORY
“Butterfly Cannon truly understood what makes Gunpowder Irish Gin special and translated that into a campaign that resonates with the US audience. The combination of curiosity, adventure, and premium appeal sets us apart in a crowded market. It was an absolute pleasure to work with them on this journey and we look forward to many more ‘curious adventures’ in the future.”
Andre Eis Vice President of Marketing PALM BAY INTERNATIONAL
