WELLNESS AQUA GLOW
Oriflame had developed Wellness Aqua Glow, a new to market, premium beauty drink, to promote skin wellness through diet. We were asked to position and design the brand identity and packaging
Our on-trend Scandi aesthetic merged geometric precision with natural organic forms, in a gentle colourway printed onto natural uncoated stock, helping to position it as an aspirational and Instagrammable lifestyle brand. Beauty for the inside out.
“Butterfly Cannon understood the multi-faceted nature of our brief and by getting to the heart of what the Wellness brand and our new Aqua Glow proposition stands for, have created a striking design that will help us to succeed in one of the fastest growing beauty sectors.”
Natalia Globenko – Global Brand Manager, Oriflame