Stoli Vodka asked us to co-create a vibrant limited-edition release that celebrated their commitment to inclusivity and freedom of expression, in a way that was relevant to urban millennials. We selected and commissioned Brooklyn-based graffiti artist Jason Naylor as our creative partner – his electric colour palette and messages of love and positivity running through his work, a perfect fit for the Stoli brand.

Working together we guided and adapted Jason’s work around inspirational words such as, ‘Love’, ‘Peace’, ‘Equality’ & ‘Kindness’,  to come alive on pack and campaign activations across multiple touchpoints.

“As always, it was an absolute pleasure to work with the wonderful Butterfly Cannon team; their work is both extraordinarily beautiful and culturally savvy. And by identifying and partnering us with Jason Naylor they have created the perfect Stoli collab!”

Guilherme Brun, Global Creative & Brand Engagement Lead, Stoli® Vodka