Following our initial creation of the RedLeg Spiced Rum brand, we were asked to evolve the core design to allow for a series of flavour extensions to capitalise on the brand’s amazing growth to date.

A subtle rejig and redraw of the existing elements of the core gave a new framework to integrate the new flavour illustration. The Caramelised Pineapple edition (the first of the series) was then made distinct through a lip-smacking burnt yellow colourway and additional characterful hand-drawn descriptors. Sit back and enjoy.

“Since launching, the response to Red Leg Caramelised Pineapple has been extremely positive, from consumers and retailers, with the design contributing to an increase in listings, including one of the major multiples.”

Kate Alexander – Operations & Marketing Director, Distil Plc