NO7 LABORATORIES

NO7 LABORATORIES

Following the success of the anti-ageing serums we designed, No7 briefed us to develop their biggest and most exciting launch in recent years – a super-concentrated anti-ageing serum designed to specifically target high-wrinkle or problem areas.

With such an impressive formula we felt it was important to place this product in a franchise of its own, elevating it above the everyday serums as a more efficacious and performance-based product. By heroing the precision pen tube and housing it in an eye-catching iridescent pack, we gave the Laboratories franchise a unique identity that communicates premium skincare backed by scientific research.