JOHNNIE WALKER BLUE LABEL
Johnnie Walker needed a Blue Label Ltd. Edition series that would top their popular ‘Cities’ range. We saw the opportunity to go beyond whisky category norms to capture the attention of luxury & culture commentators, through a disruptive collaboration and a wildly imaginative view of the future.
As our like-minded and forward-thinking artistic partner, we selected Luke Halls Studio, renowned for his immersive and pioneering designs. Our co-created bottle designs and campaign comms for “Cities of the Future 2220” invite consumers into uplifting visions of iconic cities. Featuring geo-engineered, AI-empowered and physics-defying futuristic cityscapes that embody Johnnie Walker’s ‘Keep Walking’ spirit of progress.