ZOE, the science and nutrition company, is on a mission to improve the health of millions by helping people make smarter food choices. Already well-known for their personalised nutrition guidance & technically advanced at-home tests with distinctive yellow branding, such as their connected skin patches, as sported by Dragon’s Den investor, Steven Bartlett. ZOE are now spreading their message to a larger audience with the launch of their first own-brand product, Daily30+, a wholefood, plant-based supplement. 

Daily30+’s blend of over 30 selected plants was formulated by ZOE scientists to set a new standard for the supplements category. Clinically proven to improve health, it challenges the status quo of synthetic micronutrients, that are presented as ‘healthy’ but are often lacking any hard evidence. ZOE came to Butterfly Cannon for a brand design that clearly positioned Daily30+ in the world of supplements, while highlighting its cutting-edge science.

We created a new brand lockup, bringing ZOE together with ‘Science + Nutrition’, to reinforce the name already used in ZOE’s chart-topping podcast. The new brand mark is balanced with the Daily30+ wordmark and product information, all held within a keyline grid system that creates re-assurance and trust by visually echoing scientific test sheets. This is softened by the joyful yellow panel: its one rounded corner echoes the ‘e’ of ZOE.