A multidisciplinary talent whose career spans branding and advertising, Thomas joins from Here Design and Otherway, bringing with him over 15 years of experience building brands with impact and imagination. His appointment marks a continued investment in Butterfly Cannon’s ability to deliver insight-driven brand campaigns and communications, bringing some much needed craft back into comms.

Thomas has shaped everything from startups to icons, working across brand identity, packaging, immersive experiences, digital, social and fully integrated campaigns. His creative leadership has powered work for clients including The Balvenie, Fortnum & Mason, Heineken, LVMH, Hauser & Wirth and Long Harbour Properties. His approach – collaborative, curious, and bold – makes him a perfect fit for Butterfly Cannon’s philosophy: Powerful Stories, Beautifully Told.

“Great brands are built on brave ideas – and Butterfly Cannon has created an environment where those ideas thrive,” says Thomas. “The studio’s belief in powerful storytelling, delivered with beauty and purpose, aligns perfectly with how I think creative work should be done. I’m excited to build on its incredible legacy and help push the studio into new territory.”

Thomas joins an already exceptional creative team, partnering with Arron Egan, Creative Director and packaging design authority, and Sam Pittman, Creative Director and brand identity specialist. Together, they form a formidable creative leadership team with the vision to solve brand challenges across every touchpoint.

Now entering its 15th year, Butterfly Cannon is more focused than ever on helping brands become truly aspirational, in an ever-evolving, hyper-connected world. Crafting work that blends strategic clarity with creative beauty.

Butterfly Cannon’s Managing Director, Juliet Layard-Liesching, adds: “Bringing Thomas on board is a natural next step for us. We’ve been doing more and more comms work over the past few years, and now we’re doubling down. He brings the experience, energy and creativity to take that part of our offer to the next level.”