We’re thrilled to announce that Butterfly Cannon has won two Gold awards at the Transform Awards Europe 2025, celebrating excellence in brand development. Recognised as the benchmark for brand strategy and design, these awards highlight the power of creative thinking to transform businesses and drive impact. Last night, our team took to the stage to collect:

Gold – Best Strategic or Creative Development of a New Brand – Godawan Artisan Indian Single Malt

Gold – Best Development of a New Brand Within an Existing Brand Portfolio – Godawan The 100 Series

Our work with Diageo India began with a purpose: to save Rajasthan’s endangered state bird, the great Indian Bustard, or Godawan, through the creation of the Godawan artisanal Indian single malt whisky brand with genuine meaning. From the ‘Desert Bloom’ identity to its mindful luxury positioning, every element was crafted to tell the story of this rare and precious species.

With the Godawan 100 Series, we took this mission further, designing an ultra-limited edition of 100 bottles, each hand-etched with a unique illustration of one of the last surviving Godawan birds. A powerful tribute to extreme rarity.

A huge congratulations to our incredible clients and partners at Diageo India.