Global fashion lifestyle brand & cultural icon, ELLE, approached us to help them create their own premium coffee brand that could compete with the likes of Illy and Nespresso. We created a brand identity that balanced ELLE’s ‘PLAYFUL CHIC’ attitude with crafted, quality coffee cues.
Rooted in a BOLD and ADAPTABLE branded pattern, our identity captures consumers’ eyes in the department stores and boutique hotels they were targeting. We then rolled this out across a range of different formats and roasts, as well as communication materials to support the launch.
Brand strategy
Brand identity
Packaging
Motion
Merch
Key visuals
“Butterfly Cannon’s experience in creating iconic, culturally relevant aspirational brands was key in our decision to partner with them on this unique project. I’m pleased to say they did not disappoint. The brand and packaging designs they created for the range of ELLE Café coffees have the perfect blend of ELLE’s playfully chic character with quality coffee credentials we needed.”
Tal Halabi
Owner & founder ELLE CAFÉ
