Looking to spread their message to a wider audience, ZOE Nutrition came to us to REFRESH THEIR BRAND and design their first own-brand wellness product – the CATEGORY DEFINING wholefood, plant-based supplement, Daily30+.
Our brand design for ZOE Daily30+ clearly positions it as part of a natural, WELLNESS LIFESTYLE, while highlighting its cutting-edge science. Our new brand lockup brings ZOE together with ‘Science + Nutrition’. Whilst our ‘SMART NOTATIONS’ creative concept, emphasises the blend of over 30 selected plants in each scoop, heroing ingredients such as the Lion’s Mane mushroom, through typographic treatments and tints of ink. SAY HELLO TO YOUR NEW HEALTHY HABIT.
Brand innovation
Brand strategy
Brand positioning
Brand identity
Packaging design
Copywriting
Launch assets
£1.5M SALES IN JUST 3 MONTHS
OVERALL TARGETS EXCEEDED BY 60%
NOW STOCKED IN WAITROSE
NEW PARTNERSHIP DEALS +
US LAUNCH IN THE PIPELINE
“Daily30+ is the first product in our Science and Nutrition range, so we looked to Butterfly Cannon to create a system that could live across multiple formats. The team did a brilliant job from strategy to design producing work that enhances our scientific credentials and emphasises the quality ingredients inside. The final designs across pouches and retail POS reinforce ZOE’s core identity while nicely expanding it into new spaces.”
Sara Gordon
NPD General Manager ZOE NUTRITION
