With its female founder and ALL-WOMEN production team, Brook37 is disrupting the stagnated and dusty world of tea in the US. Circumnavigating the traditional buying channels and sourcing the best quality tea direct from India’s finest and smallest tea gardens, Brook37 selected the best in the most responsible and sustainable way. To match this bold and caring attitude, they needed an elegant and confident brand with packaging to match.
Our brand identity with graphic tea leaf motif, flowering from the heart of the ‘Brook37’ wordmark, tells the story of how COMMUNITY IS AT THE CENTRE. We selected disruptive, contemporary colourways and created CONSCIOUSLY DESIGNED metal tea caddies; luxurious, sensory and reusable.
Brand strategy
Brand identity
Packaging
Key visuals
Structural design
Sustainability
289K META IMPRESSIONS
LAUNCH SALES EXCEEDED TARGET BY 50%
“When I set out to create Brook37, I didn’t want it to be just about the tea; I wanted it to be about the whole experience that goes along with tea. With their approach of ‘powerful stories, beautifully told’, Butterfly Cannon were the perfect partner to bring Brook37 to life in all its sensorial glory. They have created a brand identity and packaging that is catching everyone’s attention – the look, touch and function all working together beautifully to realise our vision to become the ‘Chanel of tea’.”
Mou Dasgupta
Founder & CEO, BROOK37 TEA ATELIER
