High-end urban brow bar, The Browery, came to us to REFRAME their brand positioning whilst creating the identity for their FIRST PRODUCT RANGE. We identitfied the opportunity to shape their brand around the engaging personalities and skillful personal touches of the FOUNDING SISTERS, Amira & Rada.
‘WELCOME TO THE SISTERHOOD’ was born, rooted in symbiotic duality, like the contrasting yet complementary personas of these fabulous sisters. Warm welcomes balanced – straight talking honesty, high-end beauty balanced street sass, sensuous curves balanced precision lines, delicate typography balanced sans serif boldness, and pink nudes met steely blackness. We brought this engaging identity to life across the entire CUSTOMER EXPERIENCE that didn’t just live in their brow bar studios but could be taken home with their new packaging range.
Brand creation
Brand strategy
Brand identity
Naming
Tone of voice
Packaging
Structural design
Key visuals
Digital & social
In-store design
“With their work on our packaging and brand identity, Butterfly Cannon have perfectly captured what The Browery is all about – real people and real connections. Our brand is now fully realised but stays true to us and the sisterhood we have built. We are totally in love with our new product range and everything else Butterfly Cannon have created for us and cannot wait to work with them again.”
Amira & Rada
Founders THE BROWERY
