Absolut Vodka needed a stronger, more obvious PRESENCE to help them stand out in bars. So we took a good look at how their customers enjoyed nights out, and where Absolut could play a greater part, creating a set of GLOBAL GUIDELINES and a range of core, experiential and hero POS.
We defined a practical and impactful 3D aesthetic to reflect the ATTITUDE of Absolut and allow for consistency in the creation of new objects, through clever use of signifiers, materials, illumination, form and colour. The results are a stunning variety of POWERFUL BRAND materials that enhance the social drinking experience and won Butterfly Cannon a Silver Pentaward in 2017.
Brand strategy
Brand identity
Structural design
Barware & merch
Brand innovation
“Butterfly Cannon have been a fantastic agency to work with, from concept through to implementation, their dedication has ensured the upmost quality reaches the hands of our trade. They have made a huge impact in helping Absolut Vodka establish a strong presence in the night.”
Georgia McDonnell-Adams
Global Manager of Experiences, THE ABSOLUT COMPANY
