STOLI VODKA asked us to co-create a vibrant limited-edition release that celebrated their commitment to INCLUSIVITY and FREEDOM OF EXPRESSION, in a way that was relevant to urban millennials. We selected and commissioned Brooklyn-based graffiti artist JASON NAYLOR as our creative partner – his electric colour palette and messages of love and positivity running through his work, a perfect fit for the Stoli brand.
Working together we guided and adapted Jason’s work around inspirational words such as, ‘LOVE’, ‘PEACE’, ‘EQUALITY’ & ‘KINDNESS’, to come alive on pack and campaign activations across multiple touchpoints.
Limited edition
Artist sourcing
Packaging
Key visuals
Merch
Barware
Trade sales kit
Visual merchandising
Silver, Harper Design Awards 2023
Bronze, Pentawards 2023
PICKED UP BY OVER 30 GLOBAL MARKETS
LISTINGS IN THE MAJOR UK MULTIPLES
“As always, it was an absolute pleasure to work with the wonderful Butterfly Cannon team; their work is both extraordinarily beautiful and culturally savvy. And by identifying and partnering us with Jason Naylor they have created the perfect Stoli collab!”
Guilherme Brun
Global Creative & Brand Engagement Lead, Stoli® Vodka
