We were asked by Johnnie Walker to co-create a VIBRANT limited-edition Blue Label release based on the blend’s EXTREME RARITY. We selected and commissioned textiles manufacturer Timorous Beasties as they shared the same craft, creativity, beauty and Scottishness as Blue Label.
Working together we guided and adapted their illustrations featuring Scotland’s ‘rarest’ beasts to come alive on the packaging and through the brand’s activation. Creating something that was as NATURALLY BEAUTIFUL as the liquid inside.
Brand strategy
Packaging
Key visuals
Digital & social
Motion
Limited editions
Gifting
Bronze, Pentawards 2020
Bronze, Creativepool Awards 2020
“The concept delivers brilliantly on our key message of the rarity and extraordinary quality credentials of Johnnie Walker Blue Label. The stunning design communicates this on pack in a way that speaks our target consumers’ language, whilst achieving great on-shelf standout and luxury craft cues.”
Jeremy Lindley
Global Design Director DIAGEO
