SIGNATURE is the latest fragrance by Oriflame Cosmetics, crafted by their master perfumer together with his own son. Oriflame asked us to create a brand around this story that put their values at the heart of the design. We identified that central to the brand story was the idea of longevity and GENERATIONS WORKING TOGETHER for the future.
This was reflected in our graphic design, through its interconnected traditional serif and contemporary sans serif wordmark. Whilst for the structure, we designed a timeless glass fragrance bottle that was consciously encased in a contemporary, RESPONSIBLY SOURCED wooden frame. Designed to be removed and reused as a photo frame.
Brand strategy
Brand innovation
Brand identity
Packaging
Structural design
Sustainability
Motion
“BC’s design manages to be timeless yet contemporary, capturing the duality of this intergenerational project. It perfectly reflects Oriflame’s sustainable values with its interference fit frame which you can re-use to frame your loved ones.”
Mariusz Krzypiak
Packaging Manager ORIFLAME FRAGRANCES
