Glenmorangie needed an EYE-CATCHING gift pack based on a brand truth to cut through crowded gifting shelves. We brought their underused spirit animal, the GIRAFFE to the fore, to tell the tale of their tall stills; whose necks are the height of a giraffe.

With an embossed giraffe pattern & ‘Orangie’ colourway, the UPCYCLABLE tin is hard to miss. Die-cutting gives a glimpse of the spirit inside, with 1 design working across 3 core variants. DISRUPTIVE, GIFTABLE & VERSATILE. A tall order indeed!