Shanghai Long Teng Sheng Shi Liquor Co had identified an opportunity to win in AT-HOME drinking occasions, with a range of concentrated READY-TO-MIX cocktails that tap into the growing movement around mixology, driven by Chinese Gen Z consumers desire to experiment.
Immersing ourselves in Chinese COCKTAIL CULTURE, we arrived at MOJT’s ‘playful traditionalist’ brand story. This informed our evocative bottle structure, impactful graphics and finely crafted illustrations full of DISCOVERABLE DETAILS. Creating Instagram-worthy packaging that draws consumers into the world of Chinese ‘Mega City’ cocktail bars.
Brand strategy
Brand identity
Packaging
Key visuals
Structural design
Motion
Brand creation
Brand innovation
Silver, Harpers Design Awards 2023
Silver, International Spirits Challenge 2023
AVAILABLE IN OVER 3000 RETAILERS,
#1 POSITION FOR SALES IN CHINA’S TMALL
SURPASSING GLOBAL BRANDS, MARTELL & HENNESSY
“It’s been an absolute pleasure to work with Butterfly Cannon. Their beautiful brand identity and packaging designs for our MOJT bottled cocktails range have been integral in the brands incredible success.”
Tia Han
Brand Manager MOJT COCKTAILS
