NO7 SKINCARE
Brand Extension

  GETTING

       TECHNICAL

   WITH SKINCARE 

No7 is a powerhouse of cosmetic and SKINCARE INNOVATIONS, but the category was becoming crowded with vigorous new products and brands. No7 asked us to MODERNISE their entire range of legendary anti-ageing products, whilst better communicating their performance and technological innovations.

 

Applying our creative strategy, graphic design and structural capabilities to the series, we HARMONISED the different sub-ranges through a strong graphic architecture and premium colourways & finishes. Whilst SIMPLE & EFFECTIVE iconography helps consumers understand and navigate the products and their benefits.

Packaging design
Range redesign

“The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with Butterfly Cannon again to bring the new approach to the other franchises.”

 

Lara Purcell
Global Brand Director NO7

STRONG GRAPHIC 

            ARCHITECTURE

PREMIUMISING

COLOURWAYS & FINISHES     

 

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