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Oriflame had developed Wellness Aqua Glow, a new to market, premium beauty drink, to promote skin wellness through diet. We were asked to position and design the brand identity and packaging

Our on-trend Scandi aesthetic merged geometric precision with natural organic forms, in a gentle colourway printed onto natural uncoated stock, helping to position it as an aspirational and Instagrammable lifestyle brand. Beauty for the inside out.

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“Butterfly Cannon understood the multi-faceted nature of our brief and by getting to the heart of what the Wellness brand and our new Aqua Glow proposition stands for, have created a striking design that will help us to succeed in one of the fastest growing beauty sectors.”

Natalia Globenko - Global Brand Manager, Oriflame