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Made with fruit native to Spain, the Verano range of handcrafted gins was created to be different from the classic and somewhat stuffy English Gin world, appealing to casual gin drinkers looking for something informal and relaxed.

Working with the team from William Grant & Sons on the initial concept creation and flavour varianting, through to the packaging design, brand world and key visuals of this strategically important launch, our impactful retro design exudes warmth and inclusivity, transporting the senses to lively Spanish bars and cafes with an instant hit of freshness and vibrancy.

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“We asked Butterfly Cannon to create a premium yet accessible gin which introduces more vibrancy and sociability into the gin world. Their design perfectly encapsulates Spain and its relaxed lifestyle.”

Emily Young, Global Innovation Marketing Manager at William Grant & Sons