Tom Parker Creamery is the re-establishment of a fourth-generation Hampshire dairy farm brand, that turns free range, pasture-fed cow’s milk into delicious, naturally-flavoured drinks. They needed a brand identity to fit their contemporary premium products, capturing the uncomplicated values and genial character of founding dairy farmer and milkman, ‘Grandpa’ Tom Parker.
Working with Jack Martin, Creamery founder and great-grandson of Tom Parker, we identified a compelling positioning and tone of voice inspired by the no-nonsense but agreeable nature of the original Tom Parker. The notion of ‘Uncompromisingly Good Dairy’ informed every aspect of the brand’s communication, from the logo, graphic design and packaging, through to the website and corporate stationery.
Jack Martin, Founder of Tom Parker Creamery & Great Grandson of Tom