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TANQUERAY NO.TEN GIFTPACK

Tanqueray No.TEN is the perfect decadent gift for the festive season. We were asked to create a glamorous gift box that brought its dazzling 1920’s style to life and celebrated the iconic bottle shape.

Our box is artfully decorated in a visual feast of sparkling detail created from the brand’s design codes, shaped into the bottle’s iconic art deco form. The unique bottle shape is the hero, with Art Deco inspired graphical elements picked out in a brilliant green foil. This evokes the beautiful coloured glass facets of the bottle, giving brilliant shelf stand-out.

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"Butterfly Cannon has gotten it right on many levels – talent, focus, process, partnership and passion. Many agencies are generalists, say they can do everything but don’t excel in anything and have a hard time keeping specialist talent – when that talent leaves, so does the agency’s capability. On the contrary, Butterfly Cannon know who they are, what they love to do and are good at, and therefore attract clients seeking specialist capability and in turn keep creatives whose passion is for designing in their area of focus. As specialists in mass luxury packaging they are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.”

Ann ChenDesign Leader, Diageo


FINALIST, THE LUXURY PACKAGING AWARDS 2016